we’re a lifestyle brand…

created by sisters Ashley & Becky Brown.


We believe…

in making authentic connections and celebrating the entrepreneurs growing businesses in their communities. We’re passionate about surfacing hidden gems in the coolest neighborhoods at home in Austin and beyond. That’s why we launched Rooted Social House, an event and media production series to connect you with the best brands and experiences in your backyard.


P  R  E  S  S

KVUE News Segment

Sparking the Local Shopping Revival | August 2018

"The main goal is to put a face on local small businesses so [they] don't have to shut down. There's a new pop-up crawl by bloggers by atx&o, allowing people to explore small businesses along South Lamar Blvd. It's called the Lamar-bor Day Crawl. It's a unique community-wide event, hoping to keep small businesses from closing their doors." 


Austin Woman Magazine

Top five female-founded Instagram accounts to follow | July 2018 

"The sisters’ mission is to provide a platform for local professionals, business owners and artists to share their personal stories. Their goal is to facilitate connections and opportunities among the Austin community."

The Austinot

atx&o Showcases Austin’s Small Businesses | August 2018

"atx&o prides itself on showcasing people from all backgrounds. The sisters make it a real focus to 'elevate the diversity that isn’t always represented in Austin’s Instagram media portrait.'"