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It’s the little things that make a city feel like home- like finding a favorite dinner spot or a new friend. That’s why we're launching Rooted Social House- a locally curated pop-up party that connects you with the best brands, experiences and tastemakers in your backyard.

For our inaugural event, we're shining the spotlight on South First, one of Austin's most eclectic neighborhoods. Come celebrate at MOD Bikes for an epic night of local music, drinks, vendors, raffles and more.

#StayRooted #GrowYourRoots #GrowYourCircle

Benefitting Creative Action

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Sunday, February 17th | East Austin | Pop-Up x Bar Crawl | Benefitting Creative Action



Photo credit: @helloitstello

Photo credit: @dwhitehurst81

Crawl Map

by @watercoloratx

by @watercoloratx

by @watercoloratx


Meet a few of the Austinites

behind the local businesses on The XO Crawl


Photo credit: Kelsey Butler Harrison

Amberly Washington

Founder of REVELRY, The XO Crawl Registration Lounge + VIP After Party Location

Also founder of @theswoonevent, owner of, and partner at The Getaway Motor Club

1. In two sentences, who is Amberly?

 I am first and foremost a mother to the dopest 14 year old ever, Peyton. I am also a very curious and passionate person who does not like to be labeled or to be told that I cannot achieve something. 

2. When it comes to #boss levels, you're at the top-- founder of REVELRY, founder of The Swoon Event, owner of Yeah Party Co., partner at The Getaway Motor Club. Tell us about your journey to becoming an owner of multiple businesses.  

When people asked me, "What do you want to be when you grow up?", I always had a different answer. I've always been a bit of a walking contradiction, so although I once had a passion for the corporate real estate life, I also knew that I wanted to be an entrepreneur. I decided about four years ago to stand in my truth and ignore the norms. If I have a passion for something, I am going to pursue it...sometimes thoughtfully and sometimes on a whim. I've been fortunate that my businesses/ideas are somewhat related, so the transition made sense to me. 

3. What's your mission OR what motivates you? 

I'm motivated by other small businesses and creatives with a true community-first focus and truly see the good in others. When I am able to create a successful event that leads to new collaborations or sales, it gives me even more motivation to keep going while looking for more creative ways to build on that. 

4. What challenges have you faced being a mompreneur and how have you tackled them? 

There's never enough time in the day! It's something I still struggle with. My hope is that I am building something for her, while also showing her what hard work looks like. Fortunately, she's is older now. She has taken an interest in some of my work, so we can bond over shopping my markets or by seeking her input.

5. What's the best advice you've ever received? What advice would you give to new entrepreneurs? 

My mentor Marion told me to let go of other people's perceptions and expectations of me and just trust in myself and the ideas that I have. I must admit, I did not listen to her for YEARS and I wish I had. I'm living by this now, and would offer the same advice to others.

6. Anything else you'd like to share with us? 

It may sound cheesy, but I usually come out on top when I trust my instincts. Personally, professionally, it is all in sync. 


Photo Credit: Jay Ybarra

Gabrielle Flores

Founder of Hen House, Crawl Stop on The XO Crawl

Who is Gabrielle?

My Mother was a nurse in the peace corps stationed in my fathers village in Honduras they fell in love, came to the US and started a family. Gabrielle is the Third and middle child out of the five kids. Was very rebellious growing up and independent. Left San Antonio 6 years ago desperate for something new, and found everything she was hoping for in Austin.

How did you become a bar owner? And why did you choose the East side?

The east side is the best side! Also was the first side i ever bartended on. Worked/ Ran the rhino room for a few years left to Dallas to run another bar. When the previous owner approached me to buy the bar, I definitely was not ready but felt if i didn't jump on it then i would regret it forever.

What does the "Hen House" mean to you?

The idea of hen house came to me when a few of my Scottish friends would say "its like a hen house in there with all you women" I loved the idea. I want the HenHouse to be a place for the women empowerment, unity, and artistry of all kinds. Being a young business owner, i want to encourage all women that we are capable of all things great no matter how old.

What is your mission and vision for Hen House?

I want Hen house to be a place for art. Visually, musically, and creativity. I want Hen house to be where artist of all kinds feel empowered and have a great cocktail while doing so (;

Who are the women the drinks are named after? Which is your favorite drink?

The women on the menu are all named after my sisters, mother, and best girl friends. Women who have inspired me and been there for me through thick and thin. My big brother Adrian is also on the menu 'Adriana' i just had to add the a in order for him to make the cut (;

My favorite drink would definitely have to be the Solana. Mezcal is my absolute favorite, and its named after my most favorite artist SZA.  


Chris + the High Dive Sparkling Water team

Founder of High Dive Sparkling Water, the hydration sponsor for The XO Crawl

What's the mission and vision of High Dive? How have your life experiences helped shape this mission/vision? 

High Dive would like to bring a local refreshing beverage that everyone can enjoy while benefiting local public schools with better options for fresh fruits and vegetables. While we think sparkling water is great, helping children have options for more nutritious lunches makes High Dive far more than a local business; we hope to be a supportive community to the students in Austin Public Schools and better their everyday health. I grew up in the same public schools I’m hoping to support. I’m hoping to make their lunch experience more enjoyable and healthier than the options they have now. We believe that good nutrition at a young age could impact their wellness all around.

Tell us more about your partnership with Austin Public Schools. How does having a quality lunch impact students?
We reached out to multiple schools within AISD (as well as the district’s food service department) throughout the city. Our focus is to improve fresh vegetables and fruits in elementary school cafeterias. Our goals with food improvement aligns well with the AISD’s current focus on modernizing various schools with updated kitchen layouts, food trucks and dispersed dining.

I think sometimes meals in America are rushed and born out of convenience. Especially school lunches, you go through a line and pick out what looks the most appetizing and your meal is prepared in under a minute. When there aren’t any options or any appetizing options for fresh fruits and vegetables students are obviously going to pick out the most appetizing thing that they see which is usually not the healthiest. When given the option, kids will choose the fresh fruits and vegetables. A quality meal furthers them throughout their day, or maybe it could provide them with the fruits and vegetables they’re not getting at home. When I think of sparkling water I think of how refreshing it is, and when I think of fruits and vegetables that goes hand in hand to me. We’re hoping to provide them with sustenance that feels more enriching. 

Tell us the story of how you got into the sparkling water business. Why sparkling water? 

I honestly just love sparkling water and to make it healthier, we chose not to add any sodium or preservatives, to filter it thorough and align it with our local mission. 

What's surprised you the most about starting a business in Austin? 
We love our hometown and its people. It’s a great place to start a business and share ideas. We enjoy the entrepreneurial spirit of Austin. We even got advice from competing businesses.

What sets High Dive apart from other sparkling water options?

We’re local and we’re here to be apart of the community. High Dive is not just a business. It’s healthy sparkling water with absolutely no sodium. It’s about transforming a generation through healthy and whole eating in our schools, in our city and our community.


L A M A R - B O R     D A Y     P O P - U P     C R A W L

Sunday, September 2 | South Lamar | Benefitting Comics for College


photography by @dwhitehurst81 & @hey_rj

map by @watercoloratx

The Lamar-bor Day Artisan Vendors Series

Brian Jones, co-founder of Wrigleyville South Dog & Beef

Lamar-bor Day Raffle Sponsor

“There’s 7 elements to a Chicago-style hot dog. It’s gotta be on a poppy seed bun, onions, tomato, sport peppers, celery salt, lime green relish and a pickle. The reason is has all those toppings on it is because during the Great Depression, they advertised it as a way to get all of your food groups through one hot dog. The flavor is rich, sweet and sour. Bold flavors which Texas loves. And not ketchup of course! There’s already tomatoes on it so ketchup is a no-no." 

Video Credit: @pdyer012


Full Interview

Tell us a bit about the faces behind Wrigleyville South Dogs & Beef.
My wife and I started the trailer about six months ago. I was working in sales and fed up with it, Teri’s a teacher during the day, so we decided to take a risk and open the food truck. We chose Chicago-style food because we couldn’t find it in Austin. Plus, my two favorite things in the world are Vienna Beef Hot Dogs and the Cubs. I was burnt out on sales and wanted to do anything but sales. That pushed me to take that risk. And being my own boss was a huge plus. The first day we opened was in February; it was rainy and one person showed up, so we had a minor freakout. Since then, it’s been a lot better. 

Do you ever have any Sox fans come through?
We do and they talk a lot of trash. Until I tease them that Guaranteed Rate South Dogs & Beef doesn’t have the same ring to it. They get a kick out of that. We welcome Sox fans with welcome arms. 

Tell us about how you met your wife. 
My wife and I met in college in Santa Barbara. We dated back then and things didn’t work out. But then we reconnected at a wedding ten years later. Then we didn’t talk for another 5 years. Then she tracked me down on Facebook and brought me down to Austin. 

What’s it like working with your spouse?
It comes with its challenges and advantages. If one of us gets too far off track with an idea the other one will us back in. It keeps us in check. We’re super close because we’re tackling this together. 


Lamar-bor Day Official Crawl Stop including Frankie Jean, Celis Brewery and Uncle Billy's Brewery

"In 2004, we started making small batches of coconut-milk ice cream for our dairy-free friends and family in Austin. Pretty soon, word got around how creamy it was and before we knew it, complete strangers were showing up on our doorstep with spoons! That’s how NadaMoo began. It’s a made-up word that means “no dairy.” We think it’s fun to say and even more fun to eat."

Photo Credit: @maxowitz


Full Interview

Which flavor combination tops your must-try list?
We love making cone creations at the shop! Try two scoops of Cookie Dough Fudge on a dark chocolate cone from the Konery topped with chocolate fudge sauce and chocolate chili sprinkles from Hardcore Sprinkles! 

Where can we buy NadaMoo?
Scoops, shakes, pints and more are all available at our scoop shop! Pints are sold in HEB, Central Market, Whole Foods and many other retailers nationwide. 

Anna Muniz, founder of Watercoloratx

Lamar-bor Day crawl map creator and vendor at the wristband pick-up lounge at Noah Marion Quality Goods

"I’ve always been interested in art. My mom’s a lawyer and my dad’s a CPA. I worked at a law firm for four years, but I always knew it’s not my life. I was about to graduate from school and I was worried about finding a job. I’d never watercolored before, so I thought I’d try it out. I challenged myself to do 360 days of watercolors. My boyfriend bet me I wouldn’t finish the challenge. I got a few months into it and people started to notice it. I got invited to do a show and from there people started asking me for commissions."

Video Credit: @pdyer012

Full Interview

What was the first step like to turn watercoloring into a business?
It was really scary. I haven’t studied art very long and I was on my own. It was really fun to get people outside of my family who wanted commissions.

What did you study originally
I studied urban studies, so like architecture. It’s related to my watercolors. I really like to focus on places that are historic and local to Austin. I feel like they have more character and that really can come through in a watercolor.

What’s been your favorite watercolor so far?
I love to do the little food trucks. They’re always so cute and small.

Walk us through your painting process.
Sometimes I have a really hard time picking a place, but I usually try and find a place I haven’t been to before so I can learn more about it. I like to learn a unique fact about each business to figure out what makes them special. Then I find a really good picture of the place and sketch it out. I’ll go over that in pen to make the final layer. Then I start adding colors. A typical piece takes about 30 minutes to an hour.

Is there a business you haven’t done yet that you’re saving to have it be the coolest one?
More businesses in downtown Austin. A lot of those places are super intricate and getting the right angle and getting the right detail is tough. I tried doing the Driskell once and am waiting to do it again because it’s so, so detailed.

What’s your favorite business in Austin?
I’ve discovered more coffee shops through my watercolors. I really like Patika. I’ve started thinking a lot more about light with my painting, and they have incredible light and a lot of windows.

What did it feel like to have your first sale from one of the businesses you’ve painted?
The business, EyeJoy, messaged me at like 8pm at night and I was like “is this for real?!” The next day I went out and bought the plastic wrapper and the stickers and got it all ready to drop off. It was really fun.

Have you connected with other small businesses in Austin?
The Paper Craft Pantry has been really great. I took a workshop there to learn about running a small business. It was super helpful. I’m also working with @ouratx to make a map of small women-owned businesses in Austin. Hopefully that’ll help people shop local and support women-owned business.

S O U T H    A U S T I N    M A R K E T    A T    T H E    M O O N T O W E R

March 17-18, 2018 | Co-Organized with Pink and Silver Fashion | Supporting Adamo Nail Bar

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Videography by @hey_rj